In many small or medium sized creative organizations the structure is relatively flat and project teams don’t often have a clear reporting structure. Sometimes this can make it feel like no one is leading or is accountable for the success of th eprojecg,
Although project managers often take the role of ensuring projects deliver on time on budget and within scope the reality is they may not always be the most knowledgeable member of the team. Depending on the nature of the project it may be the art director or copywriter or the account person. Defining the project lead based on knowing our team memeberd and their strengths ( and weaken eases) can help deliver high quality work.
If you work in an environment where each new client request feels a little foreign or unknown then this is a good strategy
Your organization jumping into cannabis? There’s probably someone in the team who understands the product and industry better then everyone else..maybe they’re a cobssesiur wink wink . Make good use of those people on your teams regardless of functional role.