Replacing account people with project managers - things to consider
Many creative organizations and classic full stack ad agencies are replacing some account or sales roles with project managers
It feels like a smart move. Pms are Feels like a smart move PMs are inherently organized and on top of shit so why not add more organized team members to your team but what roles are they replacing and how are you ensuring that those tasks and responsibilities are still being taken care of by the p.m. hybrid roles haveSometimes become the go to but aren’t necessarily the most efficient our best solution
Which roles were the account whole previously supporting and who becomes responsible for this roles now?